Incontinence costs the nation more than $67 billion annually and is one of the leading reasons older Australians are admitted to residential aged care. As part of World Continence Week, (15-22 June) senior Australians are being encouraged to invest time in healthy habits to prevent incontinence.
This year, we launched a major public awareness campaign in March, Laugh Without Leaking. It featured comedian Bev Killick, who has lived with incontinence her entire life. And in June, we headed to Canberra to officially launch World Continence Week (WCW) at Parliament House with Health Minister Greg Hunt and Aged Care and Indigenous Health Minister, Ken Wyatt.