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Strategic outlook


An Australian community free of the stigma and restrictions of incontinence.


The mission of the Continence Foundation of Australia is to represent the interests of Australians affected by, or at risk of, bladder and bowel control problems and act as an advocate for their interests.

The Continence Foundation of Australia exists to serve all Australians by promoting bladder and bowel health. This will be achieved by:

  • working with consumers, professionals and industry
  • facilitating access to continence support services
  • providing evidence based information and advice, and
  • building the capacity and capability of the workforce

2006 - 2014 strategic outlook

Objective 1: manage relationships with stakeholders effectively


  1. Develop effective and positive relationships with key stakeholder groups.
  2. Manage and maximise the contracts with the Department of Health and Ageing in the delivery of the components of the National Continence Management Strategy and the Community Sector Support Scheme (CSSS).
  3. Develop relationships with other ‘peak bodies' to promote the work of the Continence Foundation.
  4. Develop relationship-building strategies to keep financial supporters engaged.
  5. Facilitate local support groups and awareness activities through State and Territory based organisations.

Objective 2: provide services to educate, inform and raise awareness of continence issues


  1. Increase the awareness of the Continence Foundation and the National Continence Helpline as a source of information available to all Australians affected by incontinence.
  2. Increase public awareness of incontinence and in so doing reduce the stigma attached to the condition.
  3. Instigate an education program for specific stakeholder groups and the general community.
  4. Maintain and develop a library of resources to support members and stakeholder groups. This library will also aid advocacy and policy development.
  5. Conduct an annual National Conference to educate and inform health professionals and those who have an interest in continence issues.

Objective 3: ensure the Continence Foundation is viewed as the expert on all issues related to incontinence


  1. Establish/maintain the Continence Foundation as the leading organisation in all continence related subjects.

Objective 4: manage and develop innovative health promotion and public relations strategies


  1. Design and undertake national health promotion and awareness raising activities with the aim of increasing awareness of continence issues.
  2. Continuously monitor continence related promotion and education materials.
  3. Maintain a dedicated website that allows for the provision of continence related information.
  4. Build a consistent brand to increase the profile of the Continence Foundation.
  5. Implement innovative communications initiatives to increase the awareness of continence issues in the general community and amongst stakeholder groups.

Objective 5: increase the corporate capacity of the Continence Foundation through new sources of funding


  1. Secure financial support from trusts and foundations on a regular and recurring basis.
  2. Implement a major gifts strategy to find high net worth individuals in a position to support the Continence Foundation.
  3. Implement a sponsorship strategy to gain support of specific programs and activities.

Objective 6: quality systems


  1. Support and work collaboratively with all staff to continually improve the quality systems of the Continence Foundation.
  2. Coordinate an annual customer satisfaction survey to measure the effectiveness of the National Continence Helpline.
  3. Ensure sound financial strategies are carried out to ensure longevity of the Continence Foundation.
  4. Increase the database capacity of the Continence Foundation.
  5. Train and develop staff to ensure that the Continence Foundation is operating as a quality organisation.
  6. Increase the level of Continence Foundation capacity with the addition of two new positions in research and health promotion/education.
  7. Ensure the Continence Foundation is involved in and directs policy development for the continence sector.