World Continence Week is an initiative of the International Continence Society and is coordinated in Australia by the Continence Foundation of Australia.
The Continence Foundation relies on its members and other individuals and organisations to assist with the promotion of World Continence Week and its theme to the local communities and media networks. Every year individuals and organisations have contributed in reaching out to its local networks, including those who are, or are at risk of becoming, incontinent.
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In 2013, the theme was Talk about incontinence. The slogan is A problem in anyone’s language.
World Continence Week is an important promotional event that helps raise general awareness of good bladder and bowel health as well as promoting the Continence Foundation’s special project on the theme: Incontinence Outreach in Culturally and Linguistically Diverse (CALD) Communities. During the week there was a terrific response to the new language resources that are now available at www.continence.org.au/other-languages
Each year there is a World Continence Week competition that rewards member's efforts to publicise the event.
In 2012 the theme was Improve your bottom line promoting healthy bladder and bowel habits.