Strategic plan 2025-2030

We are committed to transparency and accountability in everything we do.

Our 2025-2030 Strategic Plan is a guiding document that outlines our direction for the next five years. Presented in a concise one-page format, it highlights our key initiatives and the metrics we use to track progress toward our goals.

Our strategic goals for 2025-2030 are grouped under four pillars:

1. Engagement: working in partnership to raise awareness with bold and brave messaging, authentic storytelling and creative ways to reach those with continence issues.
2. Education: enabling the health workforce to feel empowered and learn about continence health for themselves and the people around them.
3. Policy and advocacy: leading policy development with evidence-based insights and advanced research for better continence health outcomes in Australia.
4. Organisational vitality: investing in our team and members as our most valuable resource to move forward together to forge collective impact.

Strategic Plan 2025-2030

We invite you to explore the plan and learn how we’re advancing continence health for people of all ages in Australia.

Download as PDF